5 Digital Marketing Mistakes Businesses Need to Avoid

Digital marketing is changing every year, and past strategies may not work well enough in 2024. Any mistakes made will prove to be costly and detrimental to businesses. To help you sail through the challenging world of digital marketing, we have compiled five mistakes you must avoid at all costs.

1. Lack of audience knowledge: Understanding your audience is crucial for effective marketing. By conducting a thorough study of your target audience’s demographics, preferences, and challenges, you can tailor your marketing efforts to resonate powerfully with them.

Pro tip: Personalization is key, so segment your audience, map out their needs, and deploy inbound marketing tactics to forge meaningful connections.

2. Websites not optimized for Search Engine Optimization (SEO): Search Engine Optimization (SEO) helps your brand stand out amongst competitors. Some strategies for SEO optimization include conducting thorough keyword research, creating high-quality content that captivates both users and search engines, and engaging in ethical link-building activities to boost your website’s visibility.

Pro tip: A well-structured, fast-loading website is the foundation of SEO success.

3. Lack of mobile optimization: It’s the age of smartphones, so optimizing your digital presence for mobile should become your top priority. By ignoring mobile users, you could miss out on a vast pool of potential customers.

Pro tip: Mobile optimization strategy must include responsive design, intuitive navigation, concise content formats, and leveraging mobile-specific features like geotargeting and SMS marketing.

4. Ignoring social media: Social media is no longer meant just for personal entertainment- people actively seek business connections through social media channels. There is a scope to reap huge benefits by incorporating social media as a vital part of the digital marketing toolkit.

Pro tip: Choose social media channels carefully, create a content strategy that aligns with your brand voice, and actively engage with your audience. 

5. Focusing on quantity over quality of content: Content is king, but churning out a large amount of subpar content isn’t beneficial. Remember, quality beats quantity every time. Craft compelling content that educates, entertains, and resonates with your audience’s needs.

Pro tip: Maintain a content calendar and release a steady flow of valuable content across various channels. Blogs, videos, and social media updates should be uploaded regularly to create an impact.

Arsiga Konics is a reputed digital marketing agency with a proven track record of helping clients reach their goals. Our team of experts can help you plan the perfect strategy and overcome any pitfalls you may have faced in your earlier campaigns. Give us a call today to discuss your requirements.

93% of businesses globally plan to integrate digital learning within their organizations this year. (Source: Radixweb)

Technology plays a crucial role in transforming organizations, and its positive effects can be witnessed in all sectors. The L &D sector has embraced technology widely, and today we will discuss some key trends in technology and how it is used to transform the organizational learning impact worldwide.

• Digital Learning: Bid farewell to boring seminars and lengthy workshops. Digital learning is revolutionizing how organizations learn, and most of them are saving big money by doing so!

• Mobile-based Learning: eLearning is rapidly transitioning to a mobile-first approach. Courses are developed primarily for mobile learning, making it convenient for employees to access training anytime, anywhere.

• Microlearning: Microlearning provides learning nuggets, and the courses usually last between 3 and 10 minutes. Mobiles are the perfect partners to administer microlearning, as employees can easily allocate time between their work schedules for small learning sessions.

• AI in Learning: Personalized recommendations, adaptive learning paths, and intelligent tutoring systems are benefits of integrating AI into learning platforms. AI can also identify learning gaps and tailor content to bridge them, thus increasing the training ROI.

• Virtual and Augmented Reality (AR/VR): Boost employees’ confidence to apply knowledge by harnessing the might of augmented and virtual reality. By allowing them to practice in a safe, controlled environment using simulations, AR and VR help learners master critical skills without any associated real-world risk.

• Gamification: Make learning more fun by adding gamification to the mix. Keep your employees glued to their seats and boredom away from training! As a bonus, look forward to increased learner retention and course completion rates.

• Social Learning: Technology has ushered in a new wave of social and peer learning. By joining online communities, discussion forums, and collaborative platforms, employees are increasingly sharing knowledge and learning from their peers.

• Continuous Learning: Technology helps usher in a culture of continuous learning in the organization, by providing access to on-demand training, encouraging knowledge sharing among peers, and rewarding learning achievements. This helps employees nurture a growth mindset and become lifelong learners.

To conclude, technology plays a transformational role in organizational digital learning. By incorporating the latest technological trends in learning and development, organizations can ensure their workforce pursues new learning opportunities, acquires new skill sets, and adapts to evolving industry trends and challenges.

Do you know of any other technologies that can positively impact organizational learning? Please share your insights with us in the comment section below.

B2B marketing involves the marketing of products or services to other business entities. It is different from B2C marketing, which aims to market to consumers.

Some of the popular channels used by B2B marketers include: 

• Social Media Marketing
• Webinars and Online Events
• Public Speaking
• Content and Email Marketing
• Search Engine Optimization (SEO)
• Paid Search or PPC
• Trade Shows etc.

While all these channels contribute to marketing success, social media advertising, especially the LinkedIn platform, has drastically improved the game for digital marketers. The top 4 benefits of using LinkedIn for digital marketing include:

1. Builds credibility
2. Enables precise targeting
3. Offers relationship-building opportunities and
4. Helps in lead generation

Let us look at some LinkedIn marketing strategies to drive B2B digital marketing success:

• Optimize your LinkedIn company profile: Create a professional profile using engaging visuals and informative descriptions.

• Encourage employee engagement: Train your employees to become brand advocates; this will help you expand your reach and increase your credibility

• Create top-quality content: Include a variety of content formats in your profile, share industry insights and data, and maintain consistency in posting.

• Utilize B2B lead generation strategies: Sponsored content, InMail, and Lead Gen forms are some tools LinkedIn provides for generating and nurturing B2B leads; make sure to use them.

• Integrate Account-Based Marketing (ABM) into LinkedIn: ABM is a highly effective strategy for B2B marketing. Utilize LinkedIn tools like LinkedIn Sales Navigator and Matched Audiences to support your ABM initiatives.

• Track your conversions: Tracking conversions and attributing them to LinkedIn marketing campaigns helps measure the effectiveness of B2B marketing efforts. To find your Conversions & Leads view, go to your account’s Campaign Groups, Campaigns, or Ads tab, click the Columns dropdown menu, and select Conversions & Leads. 

That’s a wrap! We hope these strategies have inspired you to plan your LinkedIn digital marketing efforts. If you need expert assistance, consider Arsiga Konics, one of the leading digital marketing companies. We’re here to help you transform your B2B marketing initiatives. Don’t hesitate to reach out to us today.

Benefits of Multi-Language eLearning for Corporate Training

Fun fact

With different sounds and history, there are 7000 languages across the globe!

More than 50% of the world’s population speaks 23 of them.

Why are we still creating training content only in English?

While English remains the default language in international business, education, technology, and more, one cannot discount the importance of training in the native language for employees spread across the globe. Multi-language eLearning not only breaks language barriers but also fosters a sense of inclusivity. Today’s blog will explore the significance and benefits of multi-language eLearning in corporate training.

It is observed that when learners are presented with training in a language they are not proficient in, their understanding suffers. Offering the same course in multiple languages is beneficial to organizations as learner engagement with the content increases, leading to better retention and learning.

Multi-language eLearning offers a tailored learning experience for organizations that cater to audiences with diverse linguistic backgrounds. For users whose primary or secondary language is not English, an eLearning course in their native language can be a game changer. It leads to higher engagement and improves training outcomes significantly.

Multilingual eLearning content differs from translations of course materials. It involves adapting content and course materials to cater to each target audience’s cultural context and linguistic nuances. This helps learners engage deeply with the content and foster a sense of inclusivity. For example, including local case studies and examples in the training enhances its relevance and relatability for learners, allowing them to better connect with the subject matter. 

Language is deeply embedded with local culture and different cultures often have unique learning styles and preferences. Some cultures emphasize collaborative learning, while others may value individual reflection or self-directed study. Multilingual eLearning content accommodates diverse preferences, creating a more inclusive and effective learning environment.

Finally, compliance requirements of some regions in the world require that training material be available in specific local languages. By providing multilingual eLearning content, organizations can not only ensure compliance with these regulations but also avoid potential legal problems.

Arsiga Konics has proven experience in translation and localization services. We have done localization in both national and international languages.

In one major collaboration with EHS, we created videos in languages like Arabic, Spanish, Portuguese, and Russian.

Furthermore, in another celebrated project, we created 2D animation in Hindi directly, without using English script.

We tied up with one of the Sector Skill Council in India and created over 6 job roles wherein the translation and localization of the Participant Handbook, Facilitator Guide, PPT decks, and Training Development Plans were localized keeping in mind the target audience.

Another noteworthy project was for one of the state government entity in North Eastern India (NE) for whom, we created videos in over 10 local languages spoken widely in NE states of India. Arsiga Konics has delivered multi-lingual training content for audiences across the world, helping organizations gain active engagement in the process. Are you looking for multi-lingual courses that suit your target audience’s cultural context and linguistic nuances? Request a demo and our specialists will help you meet both cultural and technical needs.

The Power of Social Media Advertising for Your Business

Which one among the following do you identify as?

Facebook fan

Instagram aficionado

TikTok trendsetter

Twitter trailblazer

YouTube youth

LinkedIn leader

Snapchat superstar

Pinterest pro 

Or a mix of the above?

With a staggering estimate of 5.17 billion social media users worldwide [1], chances are you could be more than any one of the above. An average social media user spends about 143 minutes surfing online content daily, switching between many platforms.

This information proves to be a goldmine for businesses marketing their offering through social media advertising. Today we look at how social media marketing adds wings to your marketing efforts, giving you the much-needed boost to overcome competition in tough markets and enter new territories in sales.

• Target specific demographics with precision: Tailor your ads based on your target audience’s age, location, interests, and spending behaviors. This helps to reach people most likely to be interested in your product or services.
• Spend as per your budget constraints: Social media advertising does not require substantial upfront costs and often fetches higher ROI compared to traditional forms of advertising. This is a huge benefit, especially for start-up businesses with tight marketing budgets.

• Choose your Ad format: From image and video ads to carousal and sponsored posts, there’s a format for everyone! Strategize and select the format that best conveys your message to your target audience.
• Engage and interact like a pro: Social media marketing (SMM) offers businesses a unique chance to connect with their audience on a personal level. Your audience can like, share, comment, and provide valuable feedback. This allows brands to respond to the comments and engage with the audience directly, fostering a sense of trust and loyalty.
• Monitor your marketing efforts in real-time and adapt your campaigns: In the modern digital world, trends, and consumer behaviors change rapidly. Social media marketing (SMM) allows businesses to track key performance metrics like engagement, clicks, and conversions in real-time, making it easier to modify or adjust strategies.

Social media is no longer meant only for staying in touch with friends or following popular celebrities. With its wide-scale usage, social media is a direct channel to reach a broader audience. Don’t get behind your competition; join the list of early adopters of social media marketing and power up your marketing campaign.

Connect with Arsiga Konics to learn how we can build a unique social media campaign for your business. Our expert team will make sure your message reaches the right audience.

[1] Source: https://sproutsocial.com/insights/social-media-statistics/

Benefits of Animation in eLearning

Are you aware?

The adult brain links animation with positive emotions: – youth, fun, humor, etc.

Animation is also associated with cherished childhood memories and experiences, thus evoking a sense of comfort and familiarity.

Integrating animation into the eLearning experience brings learners all these benefits and a host of others. Let’s look at them one by one.

• Grabs learner attention: Research into adult learning sheds light on an interesting fact: Adults must intentionally activate their brains to switch to the learning mode. Nothing grabs attention in an eLearning course better than good animation!

• Bring content to life: It is a given that learners would prefer animated content to reading large volumes of text. The visuals and movement in animation can infuse a breadth of fresh air and instil a sense of engagement and excitement in even dull/mundane topics.

• Engages learners: Animation is a powerful medium for engaging learners of all ages, from young children to mature audiences. It makes learners a part of the learning process by providing immersive, multisensorial input.

• Simplifies complex concepts: Animation makes it easier to illustrate complex or abstract concepts. This makes the content more tangible and comprehensible for learners.

• Promotes inclusion: Animation can use diverse characters of various ethnicities and scenarios to create a feeling of inclusion in learners. It increases their sense of relatability and belonging.

• Cost-effective in the longer run: While investing in animation may seem like a substantial upfront cost, it is generally cost-effective in the longer run. Animated eLearning content can be easily modified and scaled to meet growing and evolving training requirements.

Conclusion: Animation in eLearning sets it apart from courses that rely on text-heavy or static content. This visual and sonic medium is capable of luring learners and inspiring different emotions in them. Motion graphics or whiteboard animations have proven to be popular choices to engage adult learners.

We would love to hear about your experience using animation in eLearning. Please share your thoughts by leaving a comment in the section below.

Source:[1]  https://commotionengine.com/the-science-of-how-a-short-animated-video-grabs-your-audiences-attention-for-learning/

Riding the Wave of Change: Instructional Design in the Era of Digital Evolution

Instructional Design for the Year 2024 and Beyond

Artificial Intelligence and automation are set to revolutionize how industries work, creating a demand for workers with new skill sets. Analysis of LinkedIn’s data reveals some interesting facts: employees are adapting and honing their skills at an astonishing rate, with a 25% change in job-related skill sets observed since 2015. Today’s job market calls for new skill sets and lifelong learners. One job role that has witnessed a major transformation and is expanding in newer territories is Instructional Design.

From breaking down complex topics into easy-to-understand learning nuggets to creating Instructor-led training and workshops that deliver knowledge on specialized topics, IDs do many hats. Today, let’s look at how Instructional Design is poised to reach new and better heights in the digital transformation era.

Instructional Design Simplified

It has witnessed a major transformation over the last few decades. What started as simply organizing educational content into learner-friendly chunks evolved into today’s ID, which utilizes technology and cognitive science to create engaging and highly effective learning experiences.

Reasons driving the demand for Instructional Design

The wave of change in Instructional Design will continue in the year 2024 and beyond. The sudden surge in demand for Instructional Designers (IDs) could be attributed to digital transformation, remote workforce, and the increasing need for personalized and accessible training materials. It is expected that IDs will continue to use the latest technologies and AI to create unique learning experiences.

Industries with Instructional Design Requirements

Any industry that regularly trains its workforce would benefit from IDs. That said, the major industries employing IDs due to the dynamic training requirements include:

• Software and development
• Manufacturing
• Banking and financial services
• eLearning
• Healthcare
• Higher Education
• Non-profit organizations

Instructional designers bring a wide range of skills to the table, including but not limited to, andragogy & pedagogy, technological proficiency, excellent communication skills, creativity, and adaptability. At Arsiga Konics, we have a dedicated ID team that utilizes all these skills to create impactful training solutions for any sector. Contact us today to create the best learning experience for your team.

Top Reasons to Choose Video-based Learning over Textual Content Learning

Take a moment to process this:

A learner can recall only 10% of textual content, 65% of visual content, and 95% of audio-visual content

(Source: elearningindustry.com)

Are you already convinced that video-based learning trumps textual content learning?

If yes, read on to learn how videos help learners recall content so well.

If not, and you are still championing textual content learning, then look at the top reasons why video-based learning will make your learners remember better!

• Better Engagement: Videos bring content to life compared to text-based learning. They increase the attention span of learners due to the engaging content.

• Enhanced Retention: Video-based learning has been found to improve retention rates drastically, by as much as 80% after one month (Source: HubSpot data)

• Increased Interactivity: Textual learning provides zero interactivity, often making the learning process unengaging. Video learning may include quizzes and simulations, interactive scenarios, and beautiful infographic elements among other interactivities, keeping the learners on their toes.

• Added Flexibility: Video-based learning can be delivered using smartphones, thus adding flexibility to training schedules. Learners have the option to undergo training anytime, anywhere, freeing them from rigid classroom training requirements.

• Promotes Microlearning: Video-based learning is particularly effective in delivering bite-sized learning or microlearning. Microlearning helps to overcome the cognitive burden usually accompanied by traditional text-based learning sessions.

• Greater Productivity: By freeing up employees from rigid training schedules, video learning increases their productivity. It allows employees to integrate learning into their work schedules efficiently.

• Local to Global Accessibility: Video-based training removes all barriers to learning, as anyone from anywhere can access the training online. This is especially beneficial to larger companies with worldwide offices, where video learning can overcome language barriers and provide a consistent learning experience for all employees.

Are you looking for someone to assist you with creating video-based learning for your training and development initiatives? Arsiga Konics is one of the top eLearning development companies in India. Schedule a call with us to kickstart your learning transformation journey.

How to Optimize LinkedIn Business Profile for Maximum Impact?

Is your LinkedIn business profile suffering from chronic low engagement? Then you have arrived at the right place to rectify this problem. Today, we bring five excellent tips to optimize your LinkedIn business profile and drive engagement. Read on until the end for a bonus tip that will help you when you need it most! Without wasting more time, let’s dive in.

Tip # 1:  Use only high-quality profile pictures and banner images

Consider this: Company pages with profile pictures get 6x more visitors than pages without. It is one of the first things visitors will see when they visit your profile. Make sure to leave a lasting impression! Use your creativity with banner images.

Tip #2: Write a one-of-a-kind “About Us” and augment it with a catchy “Tagline.”

While high-quality images lure visitors to your page, the content makes them stay. Use the 2,000 characters LinkedIn allows for the “About Us” section to describe who you are, what you offer, your locations, your USP, how to contact you, and so on. Make it impactful; no one likes to read long stories! Taglines appear strategically below the company name and logo, presenting another chance to impress the visitors.

Tip # 3 Stay consistent in publishing quality content

Become a voice to be trusted in your industry by regularly posting quality content regarding your industry. Aim for one or two posts every day. Your posts could be about product launches or announcements, leadership articles on industry trends, blog posts relevant to your industry, or even your employee achievements / CSR initiatives.

Tip # 4: Make use of hashtags to boost engagement

Play the hashtag game wisely: too many, and you create a digital faux pas; too few, and you risk low engagement. All you need are strategically placed hashtags in your posts to drive engagement and show your followers which topic your post will address.

Tip #5 Keep an eye on analytics

Data is the ultimate weapon in the digital world; always keep a keen eye on it. Use LinkedIn analytic tools or any other third-party software to make data-driven decisions, as they are the best bet to refine and improve performance.

Bonus Tip:

Have you run out of ideas on what to share on your LinkedIn business profile? Every business will do well by keeping their customers close, and competitors closer! Analyze the pages of your closest competitors and other industry leaders in your segment. Take inspiration and plan your LinkedIn Calendar accordingly.

If you need expert guidance on managing your profile, contact Arsiga Konics today. Our team of digital marketing mavens will optimize your business profile in no time!

9 Reasons Why Ongoing Training & Development is Beneficial to an Organization.

Consider this:

According to research on memory and retention, learners tend to forget an average of 70% of new information within a day.

How, then, do you train employees to remember all the new information presented to them in your training and development initiatives?

The answer is simple and backed by science: consider investing in ongoing training and development programs for your employees instead of traditional, one-off sessions focusing on information delivery. Repetition over time and re-exposure to the same material have proven to engrain learning significantly. 

The impact of continuous training and development in an organization is manifold. Listed below are 9 of them:

• Boosts Employee Performance: This one is a given. Ongoing training boosts employee performance as it identifies skill gaps and bridges them. Regular training builds new skills, reinforces concepts learned, and creates behavioral change.

• Increases Employee Engagement: An organization providing ongoing employee training proves they are invested in their careers. This, in turn, creates a motivated and enthusiastic workforce.

• Creates Job Satisfaction: Employees who realize that their companies are invested in their growth and provide career support are often the happiest in their jobs.

• Decreases Employee Turnover: Employees who are happy with their jobs and loyal to the organization are less likely to leave.

• Provides Cost-Savings: Decreased turnover owing to ongoing employee training reduces the high cost of new hiring and onboarding.

• Improves Customer Satisfaction: Employees who receive ongoing training provide better customer service and meet customer needs appropriately.

• Contribute to Organizational Goals: By attending ongoing training and development programs that directly align with organizational objectives, employees gain the skills and knowledge required to achieve organizational goals.

• Ensures Risk Compliance: Employees attending ongoing training know the latest compliance standards and risk requirements. This reduces the legal and compliance risks for organizations.

• Makes the Workforce Future-Proof: A culture of continuous learning creates a workforce well-equipped with the latest tools and technologies, making them virtually future-proof.

These are some of the direct and indirect impacts of ongoing training and development in an organization. Can you think of more? We would love to hear your thoughts in the comments section below!