Top Reasons to Choose Video-based Learning over Textual Content Learning

Top Reasons to Choose Video-based Learning over Textual Content Learning

Take a moment to process this:

A learner can recall only 10% of textual content, 65% of visual content, and 95% of audio-visual content

(Source: elearningindustry.com)

Are you already convinced that video-based learning trumps textual content learning?

If yes, read on to learn how videos help learners recall content so well.

If not, and you are still championing textual content learning, then look at the top reasons why video-based learning will make your learners remember better!

• Better Engagement: Videos bring content to life compared to text-based learning. They increase the attention span of learners due to the engaging content.

• Enhanced Retention: Video-based learning has been found to improve retention rates drastically, by as much as 80% after one month (Source: HubSpot data)

• Increased Interactivity: Textual learning provides zero interactivity, often making the learning process unengaging. Video learning may include quizzes and simulations, interactive scenarios, and beautiful infographic elements among other interactivities, keeping the learners on their toes.

• Added Flexibility: Video-based learning can be delivered using smartphones, thus adding flexibility to training schedules. Learners have the option to undergo training anytime, anywhere, freeing them from rigid classroom training requirements.

• Promotes Microlearning: Video-based learning is particularly effective in delivering bite-sized learning or microlearning. Microlearning helps to overcome the cognitive burden usually accompanied by traditional text-based learning sessions.

• Greater Productivity: By freeing up employees from rigid training schedules, video learning increases their productivity. It allows employees to integrate learning into their work schedules efficiently.

• Local to Global Accessibility: Video-based training removes all barriers to learning, as anyone from anywhere can access the training online. This is especially beneficial to larger companies with worldwide offices, where video learning can overcome language barriers and provide a consistent learning experience for all employees.

Are you looking for someone to assist you with creating video-based learning for your training and development initiatives? Arsiga Konics is one of the top eLearning development companies in India. Schedule a call with us to kickstart your learning transformation journey.