Today’s world is dominated by digital content. Viewers are consuming a huge amount of e-content throughout the day, and their attention span has become shorter. The viewers are looking for crisp and concise scripts, and this has given rise to micro-content.
Social media platforms are now offering content that lasts for 15 seconds, sometimes lesser. Apps like TikTok, Instagram, Facebook and YouTube offer reels, shorts and stories which capture the attention and enthral the viewers.
These magical 15 seconds with their micro content display can deliver a variety of content ranging from product marketing, anecdotes, beauty tips, funny clips, short real-life experiences or stories. Presenting just what the viewers are interested in watching and reading about, and feel satisfied.
These short reels and posts spark an adrenaline rush in the viewers, making them want to view more or make an online purchase of the products they are viewing. It has become a kind of addiction for the young and old. The creators earn money from viewership, and the brands sell multiple products quickly as viewers are able to see many posts in a short time.
15-second posts have enabled a gateway to share ideas and get quick responses, and brands using this format are benefiting from this digital evolution. The impact is instant on the viewer as the whole product demo is packed into bite-sized clips.
Be it individuals, influencers or micro-entrepreneurs, all can now rub shoulders with big business giants by using content that is more creative and relatable for the viewer, thereby getting more viewership and business. They don’t have to depend on production budgets.
With the ever-increasing use of mobile phones, the attention span is shrinking more and more, and the demand for micro-content is only growing by the day. Thus, short and compact content is gradually becoming the norm of digital marketing. While short content gives a brief description, long-form content is required to enlighten the viewers regarding the details. Hence, both short and long-form content are needed.
To conclude, going digital implies being brief. In present times of micro-content, even 15 seconds is a lot to connect with the viewer.
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