An Overview of the Advantages of Digital Marketing on Start-up Growth
Did you know that India has an astonishing number of 1.2 billion internet users? *
This pitches our country as any digital marketer’s dream! It also opens up a huge untapped online market for start-ups operating on tight budgets. Before we explore ways in which digital marketing can help start-ups reach their business goals, let us understand what exactly constitutes digital marketing.
Digital marketing is the marketing of a company’s products or services using online channels. The most popular channels used by digital marketers include social media marketing, search marketing, and email marketing. This differs vastly from traditional marketing which mainly uses print media like billboards, magazines, newspapers, and TV ads.
So how does digital marketing help start-ups? In the past, companies had to invest in hefty marketing budgets to reach maximum customers, which made it impossible for start-ups to make a presence. However, digital marketing has leveled the playing field and opened the doors for start-ups and small businesses to compete with established brands.
Listed below are some of the major benefits a digital marketing strategy brings to start-ups:
- Provides affordable marketing solutions: Digital marketing is highly cost-effective compared to traditional marketing methods, making it ideal for start-ups with limited budgets. It provides start-ups with superior ROI compared to any other form of marketing.
- Builds brand awareness and brand equity: Digital marketing helps to reach a large number of potential customers in a short period. It also propels the brand into collective social consciousness, gaining trust and loyalty.
- Targets both local and global markets: Through the use of online channels, start-ups can reach beyond borders to target global markets and spread their message, all without `incurring any extra cost.
- Establishes precision marketing as against spray and pray tactics: By using the data from SEO, digital marketers can precisely target the desired audience, and thus increase organic traffic.
- Engages customers and builds communication: Nothing builds trust more than relevant and regular communication. By using various online channels, companies can establish open lines of communication and convert prospects into loyal customers.
- Delivers Data-driven analytics: Digital marketing provides valuable data and analytics for tracking website traffic, social media engagement, and conversion rates. This in turn assists start-ups in modifying their digital strategy.
Many start-ups fail to take off solely due to poor marketing strategies. Investing in digital marketing is the one-stop solution to this problem. Reach out to Arsiga Konics for personalized digital marketing strategy, and watch your marketing outlay hit the bulls-eye!
