A Guide to Using LinkedIn for B2B Digital Marketing Success

B2B marketing involves the marketing of products or services to other business entities. It is different from B2C marketing, which aims to market to consumers.

Some of the popular channels used by B2B marketers include: 

• Social Media Marketing
• Webinars and Online Events
• Public Speaking
• Content and Email Marketing
• Search Engine Optimization (SEO)
• Paid Search or PPC
• Trade Shows etc.

While all these channels contribute to marketing success, social media advertising, especially the LinkedIn platform, has drastically improved the game for digital marketers. The top 4 benefits of using LinkedIn for digital marketing include:

1. Builds credibility
2. Enables precise targeting
3. Offers relationship-building opportunities and
4. Helps in lead generation

Let us look at some LinkedIn marketing strategies to drive B2B digital marketing success:

• Optimize your LinkedIn company profile: Create a professional profile using engaging visuals and informative descriptions.

• Encourage employee engagement: Train your employees to become brand advocates; this will help you expand your reach and increase your credibility

• Create top-quality content: Include a variety of content formats in your profile, share industry insights and data, and maintain consistency in posting.

• Utilize B2B lead generation strategies: Sponsored content, InMail, and Lead Gen forms are some tools LinkedIn provides for generating and nurturing B2B leads; make sure to use them.

• Integrate Account-Based Marketing (ABM) into LinkedIn: ABM is a highly effective strategy for B2B marketing. Utilize LinkedIn tools like LinkedIn Sales Navigator and Matched Audiences to support your ABM initiatives.

• Track your conversions: Tracking conversions and attributing them to LinkedIn marketing campaigns helps measure the effectiveness of B2B marketing efforts. To find your Conversions & Leads view, go to your account’s Campaign Groups, Campaigns, or Ads tab, click the Columns dropdown menu, and select Conversions & Leads. 

That’s a wrap! We hope these strategies have inspired you to plan your LinkedIn digital marketing efforts. If you need expert assistance, consider Arsiga Konics, one of the leading digital marketing companies. We’re here to help you transform your B2B marketing initiatives. Don’t hesitate to reach out to us today.