In an era where digitalisation is the norm and content absorption is highly impacted by visuals, business houses are now moving towards video marketing. To be in this digital race, video marketing for Indian Brands has emerged not as a trend, but as a need of the hour.
You see it, and you buy it! That’s the visual culture trending nowadays! Videos rule the digital space and platforms like Instagram, TikTok, YouTube, and Facebook boost viewers’ interests by providing captivating virtual content. This real-time display of products laced with stories and emotions, compels the viewers to purchase them. This makes video marketing a perfect platform for sellers to showcase their products. Virtual Reality technology allows the viewers to try the products virtually or test them before buying! More and more brands are using this medium of marketing and vying for maximum viewership. The videos influence the viewers much more than text or images do.
India, a land of diversity, has various cultures and languages across the country. Video marketing has the advantage of showcasing products to customers in their preferred language and culture according to their specific region. This endeavour deepens the connection between the brand and the specific market segment and also opens avenues to enter deeper into the regional sector which is the core of India.
Various global search engines like Google and YouTube are the backbone of video marketing. Videos posted on different platforms can be easily listed by these search engines, making the search easy for the viewers and thereby increasing the visibility of the product and branding. Videos of customer reviews and brand tutorials on how to unbox and use a product, greatly influence potential new customers.
Going with the current demand of the millennials and Gen Z, short, crisp and easy-to-understand videos that can be viewed even while travelling, are showcased on digital platforms. These are called short-form videos.
Moreover, for Indian business houses video marketing will become cost-effective as this is done through social media platforms. Routing product commercials through television medium is much more expensive. With smartphones coming with built-in editing tools, the cost of buying or hiring expensive video-making equipment is eliminated. Now professional-looking videos can be made on the phones themselves. Further, social media influencers can reduce marketing costs too. To conclude, video marketing is the bridge that will connect brands with customers in this era of digitalisation!
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